VNU

Target groups

 

Source of branche (top 5) 

  • Industry 27%
  • Transport & storage 19%
  • Wholesale / distributive trade 13%
  • Business services 7 %
  • Computer service & IT 5%


Position/ department (top5) 

  • Director/ general manager 24%
  • Logistics manager 11%
  • Logistics employee 11%
  • Marketing/ sales 7%
  • Advisor/ consultant 7%


Interest per segment 

  • Mobile internal transport equipment 45%
  • Integrated transport/ storage equipment 27%
  • Tracking & Tracing, 23%
  • Packaging machines and systems 22%
  • Static storage equipment 20%
  • Hoisting equipment and crane systems 19%
  • Continuous transport equipment 17%
  • Distribution and storage companies 16%
  • IT/Information technology 15%
  • Logistics advisor 11% 
  • Education institutes 9%
  • Employment agencies 4%


Investment decisions 

  • Decision maker 46%
  • Advisor 24%
  • Not involved 30%