Participants with a targeted marketing campaign generate the highest revenues and are more than satisfied about their participation after the trade show. But who should these exhibitors try to reach out to? Jaarbeurs has researched this by function group.
The average age in the CEO, management and general management segment is 50+, they are active within the full spectrum of domestic economic activity, and they are extra interested in forklift and warehouse trucks, warehouse management, warehousing and DCs, and road transport.
They are 85 percent sure they will visit the trade show in 2017. They are interested in the market leaders which are exhibiting, look forward to the product demos and plan to attend knowledge sessions.